You will have gathered by now that our illustrious leader (that's Mark btw) is quite the athlete, competing in triathlons and other such punishing activities. We have also mentioned how statusdesign sponsor and support the Grantham Triathlon. Well, our support has been extended to designing a new logo and website (to follow), one job which Mark 'bagsied' the minute it came in and which shows why Mark is the boss.
It needs little explanation but explain it we will. We must start with the three icons perfectly describing the three events in a triathlon - swimming, cycling and running - without becoming cluttered or too detailed. A modern, retro styled font was used, to bring the typography up to date, while keeping an eye on tradition. The colours used are calm and subdued reflecting the stoicism of the triathletes.
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