Ann Smith is another of our long running clients and one we have successfully been producing work for since her business started. Ann runs healthy eating workshops and cookery courses in Sheffield. Recently she noticed a growing demand for men only classes. It seems many men who would like to cook but have little idea where to start are often dissuaded from taking a cookery course by the idea of attending a class as a minority.

The challenge was how to advertise the programmes without patronising or excluding the target audience. Here at Status we're a (mostly) male office so we were able to brainstorm all the issues and think about what would motivate us to attend. The resultant image is unpretentious, aspirational and a little funny. The title is an open question to provoke a response and the body copy assures the interested reader of the simplicity of attending; all the ingredients and utensils are supplied and delegates walk away with a finished meal.