Here's a fun one! Television formats need impact when they hit the desks of Commissioning Editors; words are one thing, but something visually striking helps you stand out, not to mention helping create a solid visual style. The "Ministry of Cineology", a TV show in the commissioning stages of development, asked statusdesign.co.uk to create an identity to suit their proposal. Described as "Top Gear for Telly Buffs". This show will see a trio of presenters take on various assignments as part of the one hour format. The presenters will bring the approach of the popular motoring programme to the subject of fictional television and films. The show is part nostalgia and part cult with loads of humour and heavy on the irony. We took our cue from the 'unleashed' part of the title and decided a movie monster - unleashed - with a mouthful of bone, would be the best place to start, everything fell into place from there on in. Who knows, it might even be realised as a CGI creature when the show goes into production!