A newly formed family company is set to kick the big agencies into touch offering hassle free rental accommodation at sensible prices. Out are the reams of paperwork and over zealous 'agents' (read: Salesmen) and in are friendly knowledegable staff who's priority is to ensure you have everything you need to be comfortable.
The logo had to reflect this friendliness as well as being able to 'square up' to the big boys. The type face is full bodied and determined in black, this is slightly softened by the yellow panel while your eye is drawn to the opening door in the 'L' suggesting a warm welcome.