Hi-Lo Handling are specialists in the sales and servicing of fork lift trucks who approached us for a new corporate ID. Typically this is a big job as a re-branding is more than just a new logo; it requires careful thought and consideration as all items - from business cards through to building signs - maintain the integrity of the company. As the company deals in industrial lifting equipment it seemed natural to design a strong, "heavy-duty" logo representative of the company and its products. The art is in keeping this idea contemporary and original. We think we succeeded with this logo - so does the delighted client!