A new company offering indemnity (Insurance) for the travel industry. This logo needed to be a bit 'brassy' as the intention is to attract some of the smaller and middle-sized tour operators and family run independent travel agencies. So we went for bold colours and bold type. While the logo seems a little obvious at first glance quite a lot of thought has gone into the balance of the overall piece. While there is a 'sun' and some 'sky' the two do not meet, this was important as travel is not all about package holidays to Benidorm and we wanted to express this without making the logo too complicated.